Additionally, Candle Media – which boasts over 600 million followers across social platforms, including dynamic TikTok channels and - will become a TikTok Pulse Premiere publisher, allowing advertisers to purchase advertisements directly adjacent to Candle content, and allowing Candle to participate in that revenue.Ī key element of this initial partnership will be a unique program with Hello Sunshine – a media company founded by Reese Witherspoon, and acquired in 2021 by Candle Media. The partnership is set to also create opportunities for independent underrepresented TikTok creators, using creator-driven stories, trends, and ideas to contribute to the creative process, with the potential to scale further over time.Ĭandle Media – whose business units include Hello Sunshine, digital publisher ATTN, Latin-focused Exile Content Studio, and Moonbug Entertainment – will work with TikTok to develop custom creative opportunities for brand-centric storytelling, which will then be brought to the world’s largest brand advertisers through TikTok. TikTok and Candle Media today announce a broad strategic partnership in the United States that will leverage Candle Media’s storytelling capabilities across its business units to launch new and inspiring premium content and branded entertainment.
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